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Book Review: Believe It: How to Go from Underestimated to Unstoppable

Believe It: How to Go from Underestimated to Unstoppable Believe It: How to Go from Underestimated to Unstoppable by Jamie Kern Lima
My rating: 5 of 5 stars

Book release date: February 23, 2021

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Believe IT: How to Go from Underestimated to Unstoppable by Jamie Kern Lima was one of the most inspirational and honest books I have read in a very long time. I was fortunate to be part of the book launch team and read this book in advance. It was a page turner. I finished it in less than a day. I couldn't put it down.

Jamie's story is a story of love, faith, perseverance, and believing in yourself when no one else does. Jamie believed in herself, her product and her company. She went from almost losing everything to getting her shot on QVC that changed the course of her life and so many other women's lives. She knew if she could get on QVC to showcase her makeup that it would sell. And it sold. Jamie believed in showing real women with real skin problems on TV. This was faced with lots of opposition in the beauty industry but Jamie insisted and she was right. The women watching her on QVC wanted to see people like them and how a makeup product can help them feel beautiful. By doing this, Jamie managed to change the beauty industry showing real women. One of the most inspiring things Jamie did was take her makeup off on national TV to show her rosacea. She demonstrated that she was just like other women who have skin issues and her product worked. That took guts.

I first discovered who Jamie was at a virtual conference in 2020. After hearing her talk, I had to buy her book. She was so inspiring going from almost bankrupt to selling her company for over a billion dollars to L'Oreal. She was humble and sincere about being the first female CEO in L'Oreal's history.

Jamie tells her story like you would tell your story to a friend. If you need a book to inspire you to become who you know you are meant to be, I highly recommend picking this book up. It's one of those books that I plan on reading over and over again.

Please do yourself a favor and buy this book. You will not regret it. 

Click here to pre-order on Amazon: Click here!

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  1. I just found out that the author is donating 100% of the book proceeds to help feed hungry children. Thats so wonderful.


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